Display device



ot. 2o, 1942. A, F, CLARK y 2,299,610l

DISPLAY DEVICE Filed June 20. 1940 A A A Patented Oct. 20, 1942 DISPLAY DEVICE Alan F. Clark, Pittsburgh, Pa., assignor to Clark Brothers Chewing Gum Co., Pittsburgh, Pa., a corporation of Pennsylvania Application June 20, 1940, Serial No. 341,586

(Cl. G- 72) 1 Claim.

This invention relates to display devices and more particularly to light advertising display containers for use with chewing gum or similar articles for display on counter tops.

The objects of the invention are to provide means by which light display containers can be adequately anchored on polished counter tops and the like so as to prevent their sliding around and at the same time rendering the entire display attractive and useful.

The invention consists in the novel construction, arrangement and combinations of parts hereinafter more particularly described and claimed.

One sheet of drawing accompanies this specication as part thereof, in which like reference characters indicate like parts throughout.

Fig. 1 is a perspective view of one embodiment of the present invention.

. Fig. 2 is a lbottom plan view of the device of Fig. 1.

Fig. 3 is a vertical cross section through the device of Fig. 1.

In the merchandising of small articles, such as chewing gum or similar confections, it is highly desirable to display same in some readily accessible place, preferably under the eye of the cashier, Where customers will see the same in connection with making payments and receiving their change in cafes and the like.

In this connection such small articles are frequently packed in small attractive metal containers usually having the rear wall extended vertically to provide advertising space descriptive of the product but such light containers when exposed on a counter top, especially Where the counter top is of plate glass or other similarly polished material, are apt to be shoved around and out of the convenient range of vision of the cashier, with increased opportunities for loss, and thus creating la certain amount of worry on the part of the attendant.

To render the positioning of such containers more stable, the present invention contemplates an anchoring pad of rubber or similar material, having a limited area of the surface formed as a smooth bed plate upon which one or more metal containers of the type indicated can be anchored while the major `portion of the mat extends beyond the containers and constitutes an anchoring apron which greatly increases the frictional contact of the containers with the polished counter top and thus minimizes the tendency of such containersto slide or be shoved about on the counter top.

This anchoring apron is here shown as constructed on its upper surface with a plurality of upstanding, closely spaced projections which constitute a convenient coin receiving surface upon which small change may be readily deposited and from Which same can be quickly lifted.

Referring to the drawing, the mat in general is indicated by the reference I, which, as illustrated, underlies the containers 4, having its upper surface smooth through a limited minor area adjacent one edge as at 3, to constitute a bed plate upon Which the bottoms of the containers smoothly rest. The remainder and major portion of the matextends beyond the containers and is shown provided upon its upper surface with a plurality of closely spaced upwardly projecting fingers 2 to constitute a coin receiving mat. Upon the under surface of this major portion of the mat may be formed frictional ridges I I, adapted to grip ,a polished surface.

The containers 4 here illustrated are of metal of any desirable construction but preferably formed with vertically projecting rear Walls 5 upon which suitable advertising matter may be shown, vand these containers are positioned in alignment on the smooth base plate portion 3 of the mat I and secured thereto by rivets 8 which pass through the bottoms of the containers 4, the mat, and through a bridge member 6 extending longitudinally of the aligned containers. The bridge member 6 is preferably formed with spaced parallel reinforcement ridges 'I which operate to stiifen the bridge member longitudinally, provide contact lines for the counter surface and protect the latter from rivet heads which by reason of such ridges are spaced from. such surface.

It is desirable for convenience in assembly and strength that the mat I be provided with transverse ridges 9 and III separating the at base plate portion of the mat from the projecting anchoring apron portion, the upper of these ridges providing a convenient means for aligning the containers on the mat in the assembly of the device.

Having thus described my invention, what I claim is:

Counter receptacle comprising a flexible mat of rubber or like material having a good coeicient of friction with respect to a supporting surface, a tray resting upon said mat along one end marginal portion thereof, a base plate beneath said mat and tray extending longitudinally of said tray and completely overlain thereby, means for securing said mat, tray and base plate together with said mat between said tray and base plate, said base plate having spaced downwardly extending feet holding the said marginal portion of said mat elevated above the plane of the supporting surface.

ALAN F. CLARK. 

